WORLD CLASS MARKETING FOR EACH AND EVERYONE OF OUR CLIENTS

Marketing your home with Russ Lyon Sotheby’s International Realty is hands-down your best choice…
Here’s why: Marketing really means getting eyes on your listing.Today that is most effectively accomplished through the Internet.

PARADIGM SHIFT

The most effective print ads today drive readers to your listing on the web. Sotheby’s International Realty® affiliates get the benefit of an 8 million dollar print-to-web campaign demographically targeted to affluent buyers worldwide.


Remarkably, half of the visitors to the Sotheby’s International Realty® website use the utterly unique "lifestyle search", where they can compare, for example, beach front properties in California with golf course properties in Arizona. Over half of these users are the coveted international buyers! www.SothebysRealty.com Russ Lyon Sotheby’s International Realty uses the same print-to-web strategy on the local/state level with our exclusive, world-class magazines:

WEB & SEO STRATEGY

Without a doubt, we have the most comprehensive local, national and international web strategy available. No other brokerage can compete with this most comprehensive approach to marketing your home. In fact, we can literally demonstrate how we deliver more quailed buyer exposure to your home than the competition.

In part this is true because of our investment in SEO (Search Engine Optimization). Translated that means the most popular keyword searches for real estate on search engines like Google return our website on the first page (out of millions of possible matches). True to our namesake, no company has better access to the coveted international buyer. Another world-class affiliation we bring to our sellers is Regents Luxury Real Estate, where our Arizona listings are always shown first in any search. http://www.regents.com/listings/search

LOCAL BROKERS

At the same time, no brokerage better understands how to most effectively market your listing to the local broker community.

COMPETITIVE POSITIONING

Truth be told, having the best marketing on the planet won’t get the job done without proper positioning of your home against the competition. All the research shows properties that are priced correctly from the outset sell for more and sell more quickly. We understand that, especially in today’s market, the very notion of establishing your home’s value, or pricing, doesn’t work with the conventional process using recent sales. Today it’s all about ‘competitive positioning’. We are prepared to explain exactly what that means. We have retooled to provide you with compelling and objective information far beyond the scope of what is typical. This empowers you to make a most informed and intelligent decision about pricing your home. While selling a home is not a walk in the park, we can deliver sensitive and competent ‘white glove’ treatment for getting the job done at any price point. The next step is yours—gives us a call or email and we’ll be happy to refer you to an expert on your particular community.